DataTorrent offers the ability to process more than a billion data events per second. It’s an impressive amount of processing speed, but what really sets DataTorrent apart is its ability to allow companies to analyze and act on this data while it is being processed. Powered by Apache Apex, DataTorrent enables you to build and deploy streaming data applications in minutes instead of hours and reduce the overall cost of operations.
When DataTorrent decided to go public, they approached Eis Design to develop the DataTorrent brand and expand that brand out to all of DataTorrent's touch points. Eis Design created a brand system to keep all touch points, from events to UI, unique to DataTorrent. This system was used to create an icon library, info graphics, marketing campaigns, trade show events, as well as social campaigns.
After the successful DataTorrent brand launch, DataTorrent hired Eis Design to work with the marketing team in oder to grow their customer base and awareness with data scientists. Eis Design utilized Marketo to create drip marketing campaigns, webinar series, email blasts that we tracked and measured. Using Marketo, we were able gain insights into audience preferences and behaviors. Eis Design also created custom DataTorrent templates within Marketo so that the DataTorrent team could quickly send out emails, and generate campaigns