Like most airports, air travel at SFO during the holidays is a very busy time for travelers and staff. SFO wanted to spread some cheer to busy travelers and help them have a little fun when they had down time at the airport.
Eis Design was tasked to create a campaign that embodied the fun and playful side of the holidays, while not displaying religious symbols due to the Airport’s international diversity.
For this challenge, we developed a very lighthearted and fun solution with the Yeti. The campaign had two stages.
The first introduced the Yeti in different environments and in different location across the airport. The second introduced a fun interactive piece #YetiSetGo. The innovative site for #YetiSetGo allowed users to create a Yeti holiday card by uploading a photo of themselves, friends, or family and place them on one of our Yeti card templates.
Yeti cards were promoted and shared on Twitter, Facebook, and Instagram.