San Francisco International Airport (SFO) has many unique nonstop flights that can take travelers to many unique places and experiences across the world. For Spring 2017, we collaborated with SFO the to develop a spring campaign to promote nonstop travel from their airport.
Our strategy was to focus on unquie life experieses that are off the beaten path or seen from a fresh perspective. Using a more person approach to photography brought this campaign in to the Instagram era. The campaign ran on outdoor, print and social channels.