Xignite provides a new approach for financial apps to access and integrate large amounts of financial data that makes data access much easier and cost effective. The problem was that their brand did communicate that Xignite was a technology company with a completely new approach. Xignite was not only looking to create a new website to increase conversions, but was also looking reset it’s brand.
Working with the Xignite team we established a new brand approach that positions the company as a modern new approach to data acquisition. To increase conversions, we rethought the product demo structure and flow, and created a UX design that not only resonated with developers, but also with business side of the organization to show how easy and powerful Xignite’s API build was.